January Luncheon – Everything You Need to Know about Account Based Marketing
Join us on Friday, January 12 from 11:30 a.m. to 1:00 p.m. at Lula Distillery for an awesome presentation from Braydan Young.
“Account based marketing” may have been a buzz term of last year but do you know what it really means and how you can apply it to your company? In this presentation you will learn why gifting is important in the B2B space, how you can track ROI and how to test it to make sure it works in your field.
About Braydan Young
Braydan Young is the cofounder and Head of Sales for Sendoso, a San Francisco based company in the account based marketing and gifting space. Working in the tech industry for more than 10 years has given Braydan some great best practices in sales, demand generation, marketing, advertising and ABM.
Sendoso’s cloud-based engagement and fulfillment platform centralizes all outreach touches and gives companies the ability to send coffee, lunch, tickets, wine, company swag, handwritten notes, welcome kits, and custom gifts. Sendoso automates delivery/fulfillment, simplifies ROI reporting, intelligently suggests recipients, and includes seamless integrations into Salesforce, Marketo, Engagio, SalesLoft, Eloqua, HubSpot, LinkedIn, Pardot, and many others.
Sendoso is the perfect solution for Account-Based Marketing and helps B2B marketers execute online + offline outreach campaigns, measure gifting and offline attribution, and helps marketing teams empower the SDR/AE teams to engage and gift at scale.