November Luncheon – Email Marketing Still Works: Email In A Social Media World
Email Marketing Still Works: Email In A Social Media World
Join us on Friday, November 10th from 11:30 a.m. to 1 p.m. at Ralph’s On The Park for an exciting presentation from Jessica Best, Director of Data-Driven Marketing for Barkley.
In a social media world, does anyone still use email marketing? Oh yes. Social has its benefits, but email wins the battle ground on driving home revenue. Email still has the power to grab your undivided attention and partnered with Social Media can be even more impactful.
What makes email marketing work in today’s digital marketing landscape? From devices to data-driven strategies, Jessica will dive into great email marketing in 2015, plus she’ll take a peek at what’s next.
- The one design element that most email marketers get wrong
- The real impact of mobile on email marketing
- 3 ways to use data to drive response and, therefore, revenue
About Jessica Best
Jessica is one part massive email marketing nerd and one part permission-marketing evangelist. As Director of Data-Driven Marketing for Barkley, she acts as the lead strategic consultant for email and customer-centric marketing for Fortune 1000 companies around the world.
Jessica has stimulated ROI for a diverse clientele, including Dairy Queen, Noodles & Company, Wingstop, Spirit Airlines, Beauty Brands, Hostess, Water.org, Farmland Foods, Hallmark Baby, Banfield Pet Hospitals, SelectQuote, and Boulevard Brewing Company, among many more. She’s lead seminars and spoken in front of audiences from dozens to thousands from Las Vegas to New York City, and from Vancouver to SXSW Interactive in Austin.