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November Luncheon – Email Marketing Still Works: Email In A Social Media World

Email Marketing Still Works: Email In A Social Media World
Join us on Friday, November 10th from 11:30 a.m. to 1 p.m. at Ralph’s On The Park for an exciting presentation from Jessica Best, Director of Data-Driven Marketing for Barkley.
In a social media world, does anyone still use email marketing? Oh yes. Social has its benefits, but email wins the battle ground on driving home revenue. Email still has the power to grab your undivided attention and partnered with Social Media can be even more impactful.
What makes email marketing work in today’s digital marketing landscape? From devices to data-driven strategies, Jessica will dive into great email marketing in 2015, plus she’ll take a peek at what’s next.
Key Learnings:
  • The one design element that most email marketers get wrong
  • The real impact of mobile on email marketing
  • 3 ways to use data to drive response and, therefore, revenue
About Jessica Best
Jessica is one part massive email marketing nerd and one part permission-marketing evangelist. As Director of Data-Driven Marketing for Barkley, she acts as the lead strategic consultant for email and customer-centric marketing for Fortune 1000 companies around the world.
Jessica has stimulated ROI for a diverse clientele, including Dairy Queen, Noodles & Company, Wingstop, Spirit Airlines, Beauty Brands, Hostess, Water.org, Farmland Foods, Hallmark Baby, Banfield Pet Hospitals, SelectQuote, and Boulevard Brewing Company, among many more. She’s lead seminars and spoken in front of audiences from dozens to thousands from Las Vegas to New York City, and from Vancouver to SXSW Interactive in Austin.
Register here!

October 25th, 2017

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Act now against advertising deductibility!

Congressional tax writers are discussing the specifics of the tax reform bill – including a possible tax on advertising – this week.  If your Representative is a member of the House Ways and Means Committee, or one of your Senators is on the Finance Committee, we implore you to contact them now and urge them to oppose any effort to change the tax status of advertising.

Members of the Committees are listed below and link to their websites where messages can be left.  We also urge you to contact their primary tax advisors.

If your Representative or Senators are not on the tax writing committees, please contact them and ask that they speak to their colleagues on the committees and urge them to leave advertising alone. Contact information for your Senators can be found here and Representatives here.

The goal of tax reform is to grow the economy.  A tax on advertising – a primary engine of that growth – would undermine that goal and be counter productive. According to studies designed by a Nobel winning economist a tax on advertising must be opposed because:

  • Advertising is the engine of the U.S. economy and generates $5.8 trillion in economic activity
  • Advertising supports 20 million American jobs
  • Every $1 million spent on advertising supports 67 jobs across American industries
  • Every advertising job supports 34 jobs across other industries.

Time is of the essence. We urge you to contact your Senators and Representatives today! 

Thank you for your support of the advertising industry and the AAF.

Call now!

October 13th, 2017

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October Luncheon: What’s Next? The Future of Digital Marketing and What You Can Do to Be Ready

Join us on Friday, October 13th from 11:30 a.m. to 1 p.m. at The Country Club for an exciting presentation from Nick Westergaard, Chief Brand Strategist at Brand Driven Digital.
With over a billion users on Facebook and half of U.S. teens creating and consuming content on Snapchat, it’s safe to say that social media and new forms of content continue to dominate our marketing. As new networks emerge and existing platforms add even more features, it’s easy to get overwhelmed by all of these rapid shifts. This insightful and engaging keynote takes a look at seven digital marketing trends that need to be on your radar, what they mean, and what you can do to be ready for them.
About Nick Westergaard
Nick Westergaard is Chief Brand Strategist at Brand Driven Digital, where he helps build better brands at organizations of all sizes – from small businesses to Fortune 500 companies to the President’s Jobs Council. He’s also the author of Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. An in-demand speaker at conferences throughout the world, he also teaches branding and marketing at the University of Iowa and hosts the popular On Brand podcast. Nick lives with his family in Coralville, Iowa.
Register here!

September 25th, 2017

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SEARCH INFLUENCE IS HIRING!

Job Title: Account Manager

The Ideal Account Manager Candidate:

Do you find yourself naturally skilled at building relationships? If you have the ability to demonstrate expertise, go toe-to-toe with the best of them, and think strategically about digital marketing and advertising, Search Influence wants you to join our account management team as an Account Manager.

The ideal candidate is a client-focused proactive communicator who delivers a mean presentation and can keep track of the details while focusing on the big picture. If you’re up for the challenge of balancing client demands in a fast paced environment and proving marketing ROI, apply for this position today!

Our Account Managers enjoy:

Ownership of client relationships & strategy: Account Managers are the internal go-to resource for all things clients! Responsible for the strategic tactics, relationships, and budget management, Account Managers’ client budgets range from hundreds to thousands of dollars per month. Integrated digital marketing strategies for our clients include SEO, social media, paid digital advertising, and more.

Strategic collaboration on digital marketing & advertising: Account Managers collaborate with digital advertising analysts, content specialists, graphic designers, web developers, account coordinators and many more to create effective digital marketing campaigns that help our clients’ businesses grow.

Autonomy and team-oriented atmosphere: Daily and weekly team meetings, as well as our open office space, contribute to frequent and collaborative discussion of how we can all improve together. Account Managers are allowed autonomy to make decisions for their clients once they’ve demonstrated their effectiveness.

Commission / upsell opportunities: With a focus on growing client businesses and therefore marketing investments, Account Managers are able to earn commissions.

Training & tools: We provide training on both our services and our processes, as well as tools to make your job efficient including custom software and CRMs in which client projects and tasks are tracked and organized.

Proven success in several industries: We have successful clients across a spectrum of industries with a heavy hand in medical, legal, and tourism.

Requirements:

At least 2 years of full time work experience managing client relationships in an agency, marketing company, or other B2B company

Confident presentation style and ability to demonstrate expertise effectively via teleconference or in person meetings

Skilled at relationship building and daily management of client

Client-focused

Excellent conflict resolution skills

Proactive communication and interpersonal skills, verbal and written

Results-driven

High attention to detail

Independent ability to prioritize and manage time

High level of computer proficiency on Mac (including Google Docs & Microsoft Office)

Desired Qualifications:

Bachelor’s degree in marketing, advertising, communications, digital media or a commensurate level of experience

Strategic digital marketing experience

Experience with marketing budget allocation

Experience in successful project management or coordination

Familiarity with a Customer Relationship Management / task management system (SugarCRM, SalesForce, Hubspot CRM)

Our Benefits Include:

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Short-term Disability

Transportation Allowance

401K with Company Matching

Maternity/Paternity Leave

Breastfeeding-friendly Workplace Champion

On-site Gym

Extensive New Hire Training

Casual Dress Code

Remote Work Opportunities

Flexible Business Hours

About Search Influence:

Search Influence is a full-service digital marketing agency and works with well-regarded brands, institutions, and organizations nationwide.

Our teams are frequently called upon to speak at national, online marketing and industry conferences and, we are regular contributors to Search Engine Land, Marketing Land, and other well regarded industry publications.

Search Influence is also a 2011 Inc. 500 selectee, listed on the Inc. 5000 for the past six years.

Because of our quality and scale of advertising with Google, we were recognized as a Google Premier Partner in 2016.

Current and past local clients of note include Audubon Nature Institute, New Orleans Tourism Marketing Corporation, Center for Restorative Breast Surgery, Tulane School of Professional Advancement, and The National World War II Museum.

Apply for the Account Manager position here!

Job Title:  Digital Marketing Sales Executive

The Ideal Sales Executive Candidate:

Do you consider yourself to be bright, proactive, and goal-oriented? Do you wish to be a driver of business success? Search Influence is looking for you to join our amazing team as our newest Sales Executive.

The ideal candidate learns quickly, takes initiative, and will grow our existing client base utilizing creative sales solutions to prospect for new business. If you like working in a fast pace environment, talking with people and helping the business grow, this is the job for you.

Our Sales Executives enjoy:

Full ownership of sales cycle: Manage the sales from lead inception through the close, including prospecting, presentation & proposal creation, and contract negotiations.

Strategic selling: Select and recommend appropriate online marketing strategies to match client goals based on consultative selling discussions. Strategies include search engine optimization (SEO), paid online advertising (SEM/PPC), content marketing, social media marketing and more.

Selling nationwide, from New Orleans: Fish in a large pond by selling via phone from the Search Influence office downtown, including structured and ad hoc cold calling & emailing.

Inbound and outbound leads: We provide leads to our sales team through our marketing efforts and you have the freedom to create your own opportunities via in person networking and online research.

Wide range of budgets: Marketing budgets of our clients range from hundreds of dollars per month to thousands of dollars per month. You’ll identify pre-packaged and/or custom solutions to make the most of the client’s budget to meet their needs.

Team-oriented atmosphere: Daily and weekly team meetings, as well as our open office space, contribute to frequent and collaborative discussion of how we can all improve together.

Training & tools: We provide training on both our services and our sales process, as well as tools to make your job efficient including a user-friendly sales CRM in which all daily, weekly, and monthly activity expectations are tracked.

Proven success in several industries: We have successful clients across a spectrum of industries with a heavy hand in medical, legal, and tourism.

Requirements:

1 – 3 years experience working in a professional sales position

Excellent communication and interpersonal skills, verbal and written

Self-motivated to deliver results

Agile personality

Independent decision-making ability

Desired Skills:

Bachelor’s degree in communication, marketing, business or other related discipline or a commensurate level of experience

Familiarity with a CRM / task management system (SugarCRM, SalesForce, Hubspot CRM)

High level of computer proficiency on Mac (including Google Docs & Microsoft Office)

Knowledge of online marketing

Prior experience in sales and marketing of SEO

General business acumen for speaking to prospects in multiple industries

Our Benefits Include:

Health and Prescription Plan

Dental Plan

Vision Plan

401K with Company Matching

Short-term Disability

Maternity/Paternity Leave

On-site Gym

Extensive New Hire Training

Leadership Training

Breastfeeding-friendly Workplace Champion

Casual Dress Code

About Search Influence:

Search Influence is a full-service digital marketing agency and works with well-regarded brands, institutions, and organizations nationwide.

Our teams are frequently called upon to speak at national, online marketing and industry conferences and, we are regular contributors to Search Engine Land, Marketing Land, and other well regarded industry publications.

Search Influence is also a 2011 Inc. 500 selectee, listed on the Inc. 5000 for the past six years.

Because of our quality and scale of advertising with Google, we were recognized as a Google Premier Partner in 2016.

Current and past local clients of note include Audubon Nature Institute, New Orleans Tourism Marketing Corporation, Center for Restorative Breast Surgery and The National World War II Museum.

Search Influence employees enjoy top-of-the-line health benefits, an employer-matched retirement plan, holiday pay, and paid time off.

Apply for the Digital Marketing Sales Executive position here!

 

September 15th, 2017

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DEVENEY IS HIRING!

DEVENEY is looking for an Advertising Supervisor to join their team!

ADVERTISING SUPERVISOR

About DEVENEY

DEVENEY is creative marketing agency that develops strategic engagement plans to motivate a brand’s biggest fans into action. With locations in New Orleans and West Palm Beach, we are an award-winning firm that’s been internationally recognized for our PR, digital and creative services.

We’re growing and it’s happening fast.

If you’re a self-starter, big idea person with a knack for strategy, a creative eye and a way with clients, then we need to talk.
We’re currently searching for an Advertising Supervisor to help lead a team of Account Executives (AEs) and Account Coordinators (ACs) who are smart, savvy and full of drive. You’ll mentor them and help our clients achieve and exceed their goals.

What we’re looking for: Advertising Supervisor

We are looking for an Advertising Supervisor who has led and mentored a team of six (6) or more, someone who has worked on regional and national accounts, created and managed budgets big and small, someone who has experience working in every medium, who’s strategic and can write a brief that’s actually brief with all the information needed to make the work a success. Plus, we want someone who can do all of this with a positive attitude, living up to our code of ethics, high standards and our DEVENEY motto: Do exceptional work and have a great time doing it.

Does this sound like you?

If so, send the following to hr@deveney.com:
1. Resume
2. 3-5 references
3. Full salary requirements

Required Experience and Competencies
The ideal candidate will have 8+ years of experience in Account Service at a full-service advertising or branding agency, with leadership experience in planning, insights, and more.

Duties and Responsibilities

DEVENEY Fundamentals

  • Coordinates projects with outside resources to facilitate production of deliverables
  • Ensures all correspondences, materials, presentations, proposals seen by prospective and existing clients are error-free, of highest quality and always relevant to the client’s goals and needs
  • Partners effectively with all departments to ensure delivery of on-time, high-quality deliverables that address all relevant prospective client requirements
  • Communicates findings and recommendations in a clear and compelling manner in written, oral and presentation forms • Shares and imports best practices and resources with peers within the broader DEVENEY network
  • Interacts in a positive, professional and motivating manner

 

People and Team

  • Understands team interaction and roles of each team member
  • Performs well in a team environment
  • Mentors and trains other members of the Account Services team in areas of business acumen, strategic thinking, thought leadership, brand management, client management and problem solving

 

Client Relationships

  • Collaborates with the wider team – leadership, designers, consultants, production – to agree on appropriate resources and ensure high quality deliverables are delivered on time and on budget
  • Monitors the flow of information between a client and the account team, ensuring milestones are met and advising or stepping in when needed to ensure good client relations and mentoring.
  • Acts as the highest point of contact for clients and is responsible for developing and fostering client relationship to ensure that they are confident and comfortable with the team
  • Responsible for identifying and solving any potential roadblocks to ensure that account is run smoothly and successfully
  • Becomes the DEVENEY authority on the client’s marketing plan, business, organizational structure, culture, politics, financial processes, budgets, competitors, business challenges and opportunities, and industry trends • Works with the client to identify business opportunities in other areas of their business

 

Strategic and Innovative Thinking

  • Ensures that everything we produce meets DEVENEY standards and delivers against the brand strategy and business objectives
  • Leads brand discussions, client workshops, brainstorms and development of strategic deliverables
  • Creates competitive and breakthrough strategies and plans
  • Effectively leads strategic design sessions with senior client groups

 

Business Development

  • Proactively identifies organic growth opportunities with existing clients
  • Persuasive leadership, presentation and negotiation skills
  • Leads revenue growth within existing client relationships
  • Supports others in achieving new growth targets and developing new revenue streams

 

Finance and Business Acumen

  • Facilitates internal agreement, across functions, on the hours and resources required to deliver a project
  • Ensures project teams are kept up-to-date with targets, budget allocation, budget drawdown and profitability
  • Takes overall responsibility for achieving revenue targets both in terms of income and profit for the Account Service team

 

Competencies for Success

  • Strategic agility
  • Conceptual thinker
  • Powerful communicator – exceptional presentation skills and written communication skills
  • Comfort around higher management – corporate suite presence and polish
  • Drive for results – able to pitch and close business
  • Developer of direct reports and others
  • Builder of effective teams
  • Learning on the fly
  • Flexibility and patience to deal with ambiguity and changing priorities
  • Highly organized and skillful planner
  • Organizational agility
  • Financial agility – able to deliver against established financial goals and metrics
  • Ability to establish and manage a vision and purpose
  • Motivational leader

 

The Nitty Gritty:

  • Primary Industry: Marketing – Branding
  • Secondary Industry: Marketing – Management
  • Career Level: Manager/Supervisor
  • Minimum Education: Bachelor’s (MBA a plus)
  • Job Status: Full-time

September 1st, 2017

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