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Cox New Orleans Seeks Marketing Specialist

Cox Communications – Marketing Specialist 
Responsible for the planning and coordination of event and sponsorship marketing within the local geography assigned in an effort to:  activate the Cox brand locally; improve the company’s image/brand; maximize demand generation; and improve customer loyalty and customer retention.  Assists with providing competitive monitoring in the local market geography.

The Marketing Specialist reports directly to the Sr. Manager, Events & Sponsorships and dotted lines to the Manager, Competitive Intelligence.

Primary Responsibilities and Essential Functions

  • Conducts research and analysis of data needed in reviewing, planning, prioritizing, and budgeting for event/sponsorship opportunities
  • Develops and provides reporting on activity results including ROI, key metrics, traffic and other metrics required to measure performance
  • Recommends programs to increase market awareness, loyalty and improve market penetration
  • Partners with Market VP, and market leaders within Public Relations/Government Affairs Cox Business and Cox Media to identify synergies in events, sponsorships, and/or partnerships opportunities enabling residential growth, B2B growth and brand awareness goals
  • Assists with planning, and coordination of local events and activities to improve brand perception and generate sales leads
  • Collaborates with other departments to ensure program and offer effectiveness and to identify areas of opportunity for branding, customer and revenue growth
  • Utilizes mediums that include television, direct mail, print, radio, web and outdoor advertising as needed to promote specific events where appropriate
  • Supports management with budget preparation and tracking of operational expenditures associated with market events/sponsorships
  • Assists with marketing communications for employee meetings or other internal and external events in the local market
  • Works with retail owners to plan and execute all retail store events in local market
  • Provides geo-based support for product, acquisition, and retention campaign and any other program execution and training
  • Provides geo-based support for competitive monitoring and cross-functional initiative execution
  • Leads project activities to ensure on-time delivery and within established budget up to and including directing event staff (both contracted and in-house labor)
  • Performs other duties and special projects as required

Qualifications

Minimum

  • 5 or more years of experience required in related field (i.e. Marketing, Sales, Sales Operations, etc.)
  • 3 or more years of experience required if candidate possesses a related advanced degree
  • Proven success working in a highly competitive business environment
  • Strong oral and written communication skills and the ability to communicate at a senior level
  • Strong presentation and analytical skills, plus demonstrated skills handling variety of assignments simultaneously
  • Excellent knowledge of Microsoft Excel and PowerPoint.

Preferred

  • BS/BA degree in related discipline strongly desired (i.e. Marketing, Business, etc.)
  • Experience in telecommunications industry desired

https://cox.taleo.net/careersection/cox_externalcareers/jobdetail.ftl?job=149322&src=JB-10003

December 29th, 2014

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November 6 Luncheon with Brent McCrossen

Cool marketing does not start with new threads or flashy parallax. It starts with knowledge, and the Ad Club of New Orleans takes great efforts to bring you insights on emerging technology in our industry. For our November Meeting, we are going to gain insight from a company that has an often unseen but always heard place in some of the best creative.

Audiosocket is a music licensing and technology company that provides creative music licensing solutions for all media. It has curated a roster of more than 50,000 pre-cleared original tracks, spanning 204 genres, from 2,800 emerging bands and award-winning composers who are active in the marketplace and creating culturally relevant music. Brent McCrossen started the company in New Orleans to give musicians an outlet for distributing their work, and along the way, he and his team developed technology that now serves as a standard for the billion dollar audio industry.

Join us November 6 at Felipe’s in the French Quarter and hear Brent talk about the technology behind the music and the changes taking place in rights management for marketers.

Register Here: http://bit.ly/1tkjReb

audiosocket-brent-mccrossenjpg-dd5975563d41aa8a

October 28th, 2014

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Support Caps for Kids!

Website: www.capsforkids.org
Facebook: capsforkids1
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Instagram: capsforkids


CCDPosterNovember

October 28th, 2014

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October Luncheon with Kody Chamberlain

Join the Ad Club of New Orleans Thursday, October 9 at Joey K’s Uptown

The Idea Iceberg with Kody Chamberlain

REGISTER HERE

 

Learn how to crush the competition by uncovering big ideas hidden just below the surface. In this inspiring presentation, Kody discusses a variety of oddball techniques for real-world creative thinking including data mining, oscillating notebooks, and pop culture creative advice from Bob Ross, Jaws, Bruce Lee, and Rudolph, the Red-Nosed Reindeer. 

OCTOBER

October 5th, 2014

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Upcoming Events

November 6 – Luncheon – Brent McCrossen, CEO, Audiosocket

December 4 –  After Hours

January 8 – Luncheon – LeeAnn Maxwell, CEO, Vixen Vodka

March 5 – Luncheon

April 9 –  Crawfish Boil

April 30th – Student Luncheon

June 4th – After Hours

October 5th, 2014

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