Branding and marketing has changed. The avenues that were part of a successful sales formula-public relations, advertising, cold calling, email blasts and tangible collateral – don’t yield the same results today. In today’s web-based world, a robust marketing program must embrace all facets of the digital conversation. This means organizations need a firm understanding of the inter-workings and best practices for all the digital elements and how the pieces fit together.
During this luncheon, Sheri Fitts will:
* Explore the concepts of permission marketing and thought leadership
* Identify ways to connect your social efforts with website/home base
* Learn how to effectively and efficiently promote, attract and engage with clients in the digital space
About Sheri Fittsa
President of Shoe Fitts Marketing
Financial industry influencer. Popular social media speaker. Author. A creative force in financial services marketing. And it all started when Sheri Fitts was five, selling her very own homemade rose-petal perfume in baby food jars, door-to-door.
Today, Sheri infuses ShoeFitts’ educational programs, marketing packages and speaking engagements with plenty of that early entrepreneurial flair. She debuted in the financial services industry as an award-winning graphic designer, progressed to participant curriculum design, and advanced to sales and marketing before stepping out on her own as a consultant and speaker.
With more than 25 years of industry experience in her pocket, Sheri collaborates with retirement plan advisors, third-party administrators, and financial service organizations to help them leverage marketing tools, social media strategy tactics, and meaningful connections. She has received awards and recognition from the Plan Sponsor Council of America, Pension and Investments; National Association of Government Defined Contribution Administrators; and the International Association of Business Communicators.
You can learn more about Sheri’s company at shoefitts.com.