Tis’ the season to jingle, mix and mingle. We’re very excited to announce a merry meet-up with colleagues from all over the city. This joint networking event will bring members from The Ad Club, AMA, AIGA, PRSA, PRAL, Net2NO and IABC!
Join us December 5, 2015 from 6pm to 9pm at Barcadia. Receive two FREE drink tickets just for signing up!
Don’t miss this festive gathering of the best communication minds around.
Join us November 5, 2015 at Shaya to learn All About ADDY’s
What Judges Look For When Judges Look At Work
A discussion of recent award-winning work and how it got there.
Presentation by Tom Cocke, Buntin Group
2016 Ad Persons of the Year and Silver Medal
How to successfully nominate your deserving colleagues
American Advertising Awards 2016
Reveal of theme, Submission period, Gala information
Family Style Appetizers
Tahini Hummus – Aleppo pepper and extra virgin olive oil
Borekas – Buttery pastry, feta, duqqa, oregano
Falafel – Cabbage salad and tzatziki
Brickwall Farms lettuce, lentils, sumac pickled onions
Please email firstname.lastname@example.org with any dietary restrictions
More About Tom Cocke
Senior Vice President, Group Creative Partner
Tom started his advertising career in Atlanta after graduating from Washington & Lee University. In Atlanta, he worked at BBDO and was also an instructor at The Portfolio Center. Tom joined Buntin in the 90s for a few years before heading to Wray Ward, Charlotte where he managed national accounts such as Continental Tire, Cheerwine and WIX. He returned to The Buntin Group in 2000 and has contributed to virtually every Buntin client over the last fifteen or so years.
Tom’s work has been recognized by national award shows including The One Show, Communication Arts, New York Festivals, Clio, OBIES, EMMYs, ADDYs, London International, Jay Chiat Awards and even an International Bluegrass Music Award. He has twice been awarded Nashville Copywriter of the Year. Currently, he’s getting his kicks working on a short film about Route 66.
Storytelling to Reach Asian American Consumers and Young Adults
As the fastest growing multicultural segment in the U.S. with an outsized impact on the consumer marketplace according to Neilsen, Asian Americans have emerged as a powerful economic force. Significant, sophisticated and savvy, this demographic’s buying behaviors and viewing patterns, however, are different and unique from the total population.
Marketers today are eager to connect with this ethnic consumer in new ways. As social technologies and digital platforms change the way ethnic consumers consume information, products and entertainment, smart marketers are changing the way they engage these audiences to connect with them emotionally and with even greater impact.
We’ll explore what three global brands are doing to reach growing Asian and ethnic populations in North America: Godiva Chocolatier, McDonald’s and Wal Mart Stores. We’ll also explore how these brands have expanded their share of voice, resulting in greater ROI.
More about Bill Imada:
Bill Imada is Founder, Chairman and Chief Collaboration Officer of the IW Group (formerly Imada Wong Communications Group), a full-service communications firm that specializes in the growing multicultural markets in the United States. Bill was appointed to President Obama’s Advisory Commission on Asian Americans and Pacific Islanders Affairs and in 2015 was inducted into the Minority Business Hall of Fame With more than 20 years of experience in marketing, public relations, advertising and training, Bill and his company represent some of the top global and domestic brands, including American Airlines, Bank of the West, Coca-Cola, Farmers Insurance, Godiva, Kaiser Permanente, McDonald’s, MetLife, Verizon Wireless, Walmart Stores, Walt Disney Imagineering, Warner Bros. Pictures and many others.
Join us Thursday, September 10th at 11:30am, for our next luncheon! We’ll be at Felipe’s Taqueria in the French Quarter upstairs in the Tiki Tolteca Room. Don’t miss this food and an insider look at TV.
Come learn about the new Fall TV lineup for the largest broadcast and broadcast networks. What shows should you be advertising on? What’s new in the world of reality TV or your favorite drama? We station affiliates lined up to walk you through their most successful shows and newest endeavors. Hear from representatives of:
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The Marketing Center (TMC) is no ordinary advertising agency, and we seek extraordinary team members.
Founded 23 years ago in New Orleans, we had the idea to adopt an “industry niche” approach. With such focus, we developed a national reputation for our expertise – a strategy that positioned us as one of the fastest growing agencies in the New Orleans area with clients from coast to coast.
Currently, TMC seeks a DIGITAL STRATEGIST to provide the necessary leadership to ensure the Interactive side of the agency has the proper operational controls, staffing and strategy in place to support current and new business, including our goals for growth. The Digital Strategist is responsible for the department’s continued quality, profitability and growth of all products and functions, as well as the performance and development of those department staff members.
A primary function of the Digital Strategist is to improve and maximize the firm’s knowledge, skills, and abilities in the areas of digital marketing and technology-driven marketing initiatives. He/she should serve as a resource, advisor, mentor, and evangelist in and for the agency.
The Digital Strategist has responsibility for managing, mentoring and the professional growth of the agency Interactive team. While this is a leadership position, s/he is expected to be hands-on in providing our agency and clients with Interactive services and products. In addition to delegation and planning, s/he must be an active contributor in the completion of client deliverables. The Digital Strategist should lead by example in terms of work ethic.
Working with the rest of the client team, help define scope and recommended approach for major digital projects for clients. Lead digital “evangelization” initiatives within the firm; create product plans for new initiatives.
POSITIONS REPORTING TO THE DIGITAL STRATEGIST:
SEO / SEM Analyst
Developer (outside; not employee)
KEY RESPONSIBILITIES include (but are not limited to):
Serve as thought leader in aligning digital marketing strategy with both the agency’s and clients’ business goals and objectives.
Play an active role on client engagements, serving as a digital strategy advisor to both agency account leads (internal) and clients (external). Lead the development and presentation of Interactive products/services “business plans.”
Codify and publish formal frameworks and methodologies for approaching digital assignments within the firm.
Play an active role in new client acquisition and new business presentations.
Provide methodological support, coaching, professional development and training to team members. Participate in evaluating the digital IQ of potential associates.
Foster a cooperative, accountable and success-oriented culture within the agency, with the goal of maximizing employee morale and productivity.
Manage vendors and business partners, handling contract negotiations and ongoing maintenance to ensure the best interests of the company are met.
Advocate for our clients; ensure high quality service at all client touch points to maintain trust and loyalty and confidence that our clients’ marketing couldn’t be in better hands.
SKILLS, COMPETENCIES AND EXPERIENCE REQUIRED:
7+ years’ experience in digital marketing at an advertising or Interactive agency.
Team player with the confidence and integrity to earn client and internal team confidence quickly.
Demonstrated success as a manager and leader of high-performing teams.
Persuasive and engaging oral and written communicator.
Ability to thrive in a fluid and entrepreneurial environment.
In-depth knowledge of integrated marketing and digital disciplines (including audience identification and analysis, targeting, experience design, digital production, and online analytics)
Strong familiarity with digital metrics. Technical skills expected include:
o Basic HTML/CSS
o Knowledge of CMS applications such as WordPress, Drupal and Joomla
o Use of Firebug in Firefox and inspecting element in Chrome
o Implementing SEO best practice action items
o Experience with QA testing and A/B testing, prior work with automation tools such as Selenium and Optimizely a plus
o Expression Engine is a plus
Experience in business development and sales a plus.
Bachelor’s degree in a related field.
Unless otherwise agreed in advance, this position requires maintaining a current driver’s license and personal auto insurance.
Freelance or non-agency side Interactive projects may not be permitted and must be approved in advance by agency owners.
Please send an introductory/cover letter, a pdf or link of your resume and any examples of your work to email@example.com. The Marketing Center is an Equal Opportunity Employer.