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The Marketing Center

HYATT French Quarter

Peter Mayer

Raising Cane's


Fall Lineup – September Luncheon at Lucy’s

Join us this Thursday, September 11th at 11:30am, for our next luncheon! We’ll be at Lucy’s Retired Surfers Bar and Restaurant in the upstairs room and you won’t want to miss this food and insider look at TV.

Come learn about the new Fall TV lineup for the largest broadcast and broadcast networks. What shows should you be advertising on? What’s new in the world of reality TV or your favorite drama? We station affiliates lined up to walk you through their most successful shows and newest endeavors. Hear from representatives of:

  • ABC
  • CBS
  • The CW
  • FOX
  • and more!



Have a colleague, co-worker, or friend interested in advertising? Bring them to a luncheon or get them to join and you could win a great gift!

September 9th, 2014


Zehnder seeks Media Planner/Buyer

Job Opening for Media Planner/Buyer

Are you a pro at translating your clients’ needs into creative and successful media campaigns? Interested in developing your career in a team oriented, “work hard, play hard” environment? Do you want to be part of an award winning and successful agency? Then Zehnder Communications may be the place for you. We have an immediate opening for a Media Planner/Buyer in our New Orleans office. This position develops, evaluates, and advises on media plans best suited to meet established client requirements, budgets, and objectives. Executes media plans and buying responsibilities on all types of media, as required by client need.


Negotiates and purchases television, radio, print, out-of-home, Interactive, and other new or non-traditional media for all assigned accounts within established budgets
Works with Media Coordinators to ensure current and accurate media flowcharts and other budget documents are maintained
Monitors performance of all media buys and performs post-buy analysis when required
Meets with media vendors to stay informed of various media opportunities
Presents and justifies recommendations to internal team members and clients
Optimizes online media placements to ensure strongest possible ROI


  • Degree in marketing, advertising, or related discipline
  • One to two years experience in planning and buying media required, experience with all forms (broadcast, print, digital/online) strongly desired
  • Minimum one year of in house media buying and/or agency experience required
  • Must demonstrate accuracy and thoroughness with excellent planning and organizational skills
  • Ability to handle multiple tasks simultaneously in a fast-paced environment, set priorities, and work both independently and within a team
  • Professional oral and written communication skills
  • Ability to effectively present information in one-on-one and small group situations to clients and other employees
  • Computer proficiency including Excel and Outlook, Mac experience a plus
  • Proficient with media buying software such as Strata is required
  • Experience with research software such as Scarborough and MRI is preferred


If you are interested, can excel in this role, and meet the minimum qualifications above, please send your resume and salary requirements to jenniferc@z-comm.com. No phone calls, please. Candidates must be willing to relocate themselves to New Orleans if not currently residing in the area. All submissions confidential. EOE.

August 21st, 2014


New Orleans Tourism sends out Social Media RFP

NOCVB and NOTMC are soliciting proposals for a social media agency or professional to design and execute a comprehensive social media campaign that will drive awareness, engagement, and channel growth and deliver a measurable return on investment to each organization. The social media campaign will play an integral role in NOCVB’s and NOTMC’s entire tourism marketing efforts which consist of television and display advertising, sponsored content and media partnerships, as well as social media, email marketing and public relations. The plan should fully complement and support these initiatives toward NOCVB’s and NOTMC’s overarching objectives to:

  • continue to increase annual visitation to New Orleans
  • generate a total visitor spend of more than $7 billion annually by 2018
  • add 33,000 more jobs in the hospitality industry as a result of this growth by 2018


Proposals should take into account the current marketing efforts and robust coordination and collaboration between NOCVB, NOTMC and its current agencies of record, Deveney Communications, FSC Interactive, Communify, Dentsu America/360i and Spears Consulting, ensuring consistency and maximization of resources. Post-award, the selected agency will review and analyze NOCVB’s and NOTMC’s existing social media programs and make recommendations to consistently improve performance over the course of 2015.

UPDATE: NOTMC and NOCVB have updated the RFP for a Social Media Agency by adding all questions we received related to the RFP and our corresponding answers. You can find these appended to the original RFP at its original location online  http://www.neworleansonline.com/notmc/NOTOURISM_SOCIAL_RFP_2015.pdf

August 21st, 2014


Bowl-A-Thon: August 21, 2014 Sign Up Now!

BAT Post 2014









Registration for the 2014 Bowl-A-Thon is now open! Reserve your team’s lane now before it’s too late, there’s only a few spots remaining!

For the registration form, download the PDF here.

To pay for teams and individuals, click here.

Schedule of events: 5:30 -Team Check-in/Registrations 6:00 – Bowling Time 7:15 – Raffle 7:30 – Winners announced

Payment can also be mailed to: Mail: Ad Club of New Orleans Bowl-A-Thon, 4407 Canal St., New Orleans, LA 70119

For any questions regarding the event, payment, or registration please contact Ronald Evangelista at: Email: ryevange@gmail.com Phone: 504-352-5210 Fax: 504-523-7737


August 4th, 2014


Announcing President, Board of Directors for 2014-2015

July 21, 2014

Bryan Davis

NEW ORLEANS, LA – The historic Advertising Club of New Orleans officially swore in their new President and Board of Directors for the 2014-2015 in a ceremony led by District 7 Governor Dawn Reeves on July 18th at the Hyatt French Quarter.

President, Nick Payne, takes over after serving on the Board for more than six years. Before taking his new position, he held the office of Vice President of Communication and currently works as a Project Management Supervisor with Zehnder Communications. Payne is a 2007 graduate of The University of Southern Mississippi.


Nick Payne

“I’m looking forward to a great year of events and doing my part to make the club and the New Orleans advertising industry a better place,” said Payne. “We have an outstanding Board of Directors and support from the local advertising community and are looking towards growing our membership and improving the American Advertising Awards this Spring.”


The Board of Directors represents a wide variety of local businesses including Ericksen Krentel and Laporte, Morgan and Company, Peter Mayer Advertising, Spears Consulting Group, WGNO, WYES, and Zehnder Communications. The group will work to govern the Advertising Club of New Orleans and facilitate professional development and networking events specific to the advertising and marketing fields. Annually, the Ad Club hosts a series of events including the renowned American Advertising Awards, Bowl-A-Thon, crawfish boil, luncheons, happy hour events and leadership workshops.

The Ad Club is at its highest membership in the nine years since Hurricane Katrina continues to be a source for strategic, creative, and professional leaders.

The full Board of Directors slate for 2014-2015 is as follows:

  • President: Nick Payne
  • Vice President of Communications and President Elect: Bryan Davis
  • Vice President of Programming: Kady Collier
  • American Advertising Awards: Ronald Evangelista and Karen Christoph
  • Treasurer: Steve McGovern
  • Secretary: Jennifer Huber
  • Membership: Katherine Simon
  • Immediate Past President: Nicole Parks
  • Open Board Member: Renee Stuart
  • Open Board Member: Jim Tapley
  • District 7 Regional Director: Michelle Clarke

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The Advertising Club of New Orleans
Founded in 1910, the Advertising Club of New Orleans is one of the oldest Ad Clubs in the country and one of the oldest professional groups of any kind in New Orleans. The Advertising Club of New Orleans and its members are affiliated nationally with the American Advertising Federation. For more information, please visit our website www.adclubnola.com.

July 21st, 2014