2024 American Advertising Awards
About
The American Advertising Awards, home of the ADDY® Award, is one of the industry’s largest creative competitions, attracting nearly 35,000 professional and student entries each year through competitions offered through local AAF clubs. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in advertising.
Conducted annually by the American Advertising Federation (AAF), the local Ad Club phase is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards – recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local Ad Club competition is the first step toward winning a national ADDY.
Entering the American Advertising Awards supports the entire advertising industry, because the AAF and its local and district affiliates use the proceeds to enhance advertising through programs such as public service, professional development, internships, advocacy groups, advertising education, and consumer awareness.
The 2024 American Advertising Awards are organized and funded by The Advertising Club of New Orleans. All meetings and decisions are open to volunteers and all input is taken into consideration. The sponsors, chairperson, volunteers and all persons involved have no influence on the outcome of judging. Judges are chosen based on availability and industry knowledge. To join or become more involved in The Advertising Club of New Orleans, please visit the organization’s website adclubnola.com.
Call for Entries
All 2024 entries are digital! No more carefully assembled packets and paperwork to fuss over.
Entries can be submitted below through the American Advertising Awards Online Entry and Judging portal.
Costs
Members
Single | $95
Campaign | $110
Non-Members
Single | $125
Campaign | $150
Students
Single | $35
Campaign | $45
Rules and Categories
Rules and Categories for both professionals and students can be downloaded below.
Deadlines
Entries open – November 15, 2023 (Early Bird pricing)
Professional Early Bird pricing ends – December 20, 2023
Entries close – January 15, 2024, Midnight
Late entries – January 17, 2024 (Late fees apply)
Judging – January 19-29, 2024
Nominations
Ad Person of the Year
RULES & REGULATIONS
Nominator must be a current Ad Club of New Orleans member or work for a company that has current active members. Nominees should perform a preponderance of his/her primary job function in the New Orleans market. Self-nomination is not accepted. Nominees are not eligible to win in any category more than once in a three-year period. All fields must be filled out during the nomination submission. Incomplete or inaccurate nomination forms may be disqualified. The deadline for all nominations is January 10, 2023 at 11:59pm. For more information, contact noladpersons@gmail.com.
CATEGORIES
Student
Undergraduate or Graduate student majoring in marketing, advertising, communications, public relations, or design
Educator
Marketing, advertising, communications, public relations, or design educator
Communications Support Person
Assistant, secretary, receptionists
Most Promising Person
Less than three years, full-time work experience in the advertising industry
Media Sales Person
Traditional or Digital Media account executives, sales managers
Social Media Person
Community managers, social media strategist
Strategist
Traditional, digital, SEO, SEM, and analytics
Interactive Developer
Developers, programmers, QA
Promotions / Special Events Coordinator
Promotions directors, event marketing personnel
Marketing / Communications Director
Communications managers, marketing directors
Media Person
Media supervisor, media planner, media buyers (encompassing all mediums)
Public Relations Person
PR Director, PR Supervisor, PR account executive
Agency Account Service Person
Junior account executives, account executives, senior account executives, account coordinator, account
director, account supervisor, management supervisor
Project Management / Production Coordinator
Project manager, interactive project manager, project coordinator, interactive project coordinator, traffic manager, print supervisor, broadcast supervisor
Creative Services
Illustrators, photographers, graphic designers, layout
Creative Director
Art directors, creative directors
Writer
Copywriters
Creative Production
Film, video and television producers, directors, audio producers, audio specialists, graphics operators,
editors, photographers
Operations/Administration Person
Human resources, finance and operations professionals
Agency Executive
Owner, Vice Presidents, C-Level Executives
Silver Medal Award
CRITERIA
Nominee qualifications and how nominee meets the 5 winning criteria must be typed, single-spaced, Word document or PDF not exceeding 6 pages. All information should be emailed to noladpersons@gmail.com.
Failure to adhere to rules may result in disqualification. The deadline for all nominations is January 10, 2023 at 11:59pm. For more information, contact noladpersons@gmail.com.
- Contribution to His/Her Company – The recipient must have achieved success in one of the following areas of work: advertising agency, advertiser, media or advertising service.
- Creative Ability – The recipient must have shown a consistent, high degree of original thinking in their field.
- Contributions to the General Advancement of Advertising – The recipient must have worked to increase the stature and raise the standards of the advertising profession.
- Contributions to the Community – The recipient should be someone who has been active in civic, religious, or other groups dedicated to human or social welfare.
- Nominee must have at least 15 years of experience in the field of advertising.