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A virtual event celebrating creativity and community.

2021 American Advertising Awards

February 25, 2021 from 2:00 – 5:00pm

Watch Live!




Entries
Rules and Categories
Deadlines
Nominations
Past Winners

About

The American Advertising Awards, home of the ADDY® Award, is one of the industry’s largest creative competitions, attracting nearly 35,000 professional and student entries each year through competitions offered through local AAF clubs. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in advertising.

Conducted annually by the American Advertising Federation (AAF), the local Ad Club phase is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards – recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local Ad Club competition is the first step toward winning a national ADDY.

Entering the American Advertising Awards supports the entire advertising industry, because the AAF and its local and district affiliates use the proceeds to enhance advertising through programs such as public service, professional development, internships, advocacy groups, advertising education, and consumer awareness.

The 2021 American Advertising Awards are organized and funded by The Advertising Club of New Orleans. All meetings and decisions are open to volunteers and all input is taken into consideration. The sponsors, chairperson, volunteers and all persons involved have no influence on the outcome of judging. Judges are chosen based on availability and industry knowledge. To join or become more involved in The Advertising Club of New Orleans, please visit the organization’s website adclubnola.com.

Call for Entries

All 2021 entries are digital! No more carefully assembled packets and paperwork to fuss over.

Entries can be submitted below through the American Advertising Awards Online Entry and Judging portal.

Costs
Members

Single | $85

Campaign | $95

Non-Members

Single | $100

Campaign | $120

Students

Single | $40

Campaign | $50

Rules and Categories

Rules and Categories for both professionals and students can be downloaded below.

Professional Rules and Categories 2020 – 2021

Student Rules and Categories 2020 – 2021

Deadlines

Competition Opens: November 30, 2020 @ 12:00AM

Early Bird Entry Ends: January 6, 2021 @ 11:59PM

Last day to enter: January 20, 2021 @ 11:59PM

Late entry deadline: January 22, 2021 @ 11:59PM

Nominations

Ad Person of the Year
Silver Medal Award
Ad Person of the Year

RULES & REGULATIONS

Nominator must be a current Ad Club of New Orleans member or work for a company that has current active members. Nominees should perform a preponderance of his/her primary job function in the New Orleans market. Self-nomination is not accepted. Nominees are not eligible to win in any category more than once in a three-year period. All fields must be filled out during the nomination submission. Incomplete or inaccurate nomination forms may be disqualified. The deadline for all nominations is January 20, 2021 at 11:59pm. For more information, contact noladpersons@gmail.com.

CATEGORIES

Student
Undergraduate or Graduate student majoring in marketing, advertising, communications, public relations, or design

Educator
Marketing, advertising, communications, public relations, or design educator

Communications Support Person
Assistant, secretary, receptionists

Most Promising Person
Less than three years, full-time work experience in the advertising industry

Broadcast Sales Person
Television and radio account executives, sales managers

Print Sales Person
Magazine account executives, newspaper account executives, direct mail sales executives

Online Sales Person
Online sales executives

Service Supplier Sales Person
Print and screen printing representatives (any type of print production support)

OOH Sales Person
Transit, billboard, outdoor, specialty sales executives

Social Media Person
Community managers, social media strategist

Marketing Strategist
Traditional, digital, SEO, SEM, and analytics

Interactive Developer
Developers, programmers, QA

Promotions / Special Events Coordinator
Promotions directors, event marketing personnel

Marketing / Communications Director
Communications managers, marketing directors

Media Person
Media supervisor, media planner, media buyers (encompassing all mediums)

Agency Account Service Person
Junior account executives, account executives, senior account executives, account coordinator, account director, account supervisor, management supervisor

Project Management / Production Coordinator
Project manager, interactive project manager, project coordinator, interactive project coordinator, traffic manager, print supervisor, broadcast supervisor

Creative Services / Art Director / Copywriting Person
Illustrators, graphic designers, photographers, copywriters, art directors, creative directors, typography/calligraphers

Creative Production
Film, video and television producers, directors, audio producers, audio specialists, graphics operators, editors, photographers

Operations/Administration Person
Human resources, finance and operations professionals

Agency Executive
Owner, Vice Presidents, C-Level Executives


Silver Medal Award
CRITERIA

Nominee qualifications and how nominee meets the 5 winning criteria must be typed, single-spaced, Word document or PDF not exceeding 6 pages. All information should be digitally attached along with this form. Failure to adhere to rules may result in disqualification. The deadline for all nominations is January 20, 2021 at 11:59pm. For more information, contact noladpersons@gmail.com.

  1. Contribution to His/Her Company – The recipient must have achieved success in one of the following areas of work: advertising agency, advertiser, media or advertising service.
  2. Creative Ability – The recipient must have shown a consistent, high degree of original thinking in their field.
  3. Contributions to the General Advancement of Advertising – The recipient must have worked to increase the stature and raise the standards of the advertising profession.
  4. Contributions to the Community – The recipient should be someone who has been active in civic, religious, or other groups dedicated to human or social welfare.
  5. Nominee must have at least 15 years of experience in the field of advertising.

Past Winners

Silver Medal Award
Scholarship

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