Senior Marketing Specialist – Marketing and Advertising – Retail Services Marketing – Benson Tower
We’ve made a lot of progress since opening the doors in 1942, but one thing has never changed – our commitment to serve, heal, lead, educate, and innovate. We believe that every award earned, every record broken and every patient helped is because of the dedicated employees who fill our hallways.
At Ochsner, whether you work with patients every day or support those who do, you are making a difference and that matters. Come make a difference at Ochsner Health System and discover your future today!
This job assists in development and implementation of marketing strategic initiatives that sustain and strengthen the system market position and provide measurable marketing return on investment. Responsibilities include independently oversees all aspects of planning, implementation, execution, tracking and budgeting for community hospital and service line/retail department marketing. Additional responsibilities include executing and initiating results-driven initiatives, negotiating and managing contracts/estimates with vendors on assigned projects, analyzing data, market research and segmentation analytics to formulate marketing strategy, tracking ROI and continually improving results, and supporting system brand and marketing initiatives across all marketing channels through the implementation of marketing initiatives. This job will oversee the design of collateral material while maintaining consistency with brand or sub-branding guidelines, drafts, edits and/or proofreads marketing material and copy, collaborates with external/internal design and/or production firms on creative ideas and design options, provides advertising, marketing, and logistical support for special events and community outreach projects, and attends to the details of special event implementation and follow-up. The incumbent will participate in the strategic planning process for clients and assists or oversees projects, external direct mail campaigns, communications, promotional items, and advertising tracking.
Required – High School diploma or equivalent and additional degrees, business training experience and/or certifications may be combined to meet minimum qualifications.
Preferred – Bachelor’s degree in Marketing, Advertising, Business Administration or related field
Required – 3 years related marketing experience
Preferred – 5 years of marketing experience including three years of project leadership experience
Preferred – 1+ years of retail marketing experience, including ecommerce marketing and hospitality/tourism marketing (experience with Calendly, SMS software, CRM, Shopify or similar programs)
Knowledge Skills and Abilities (KSAs)
- Must have computer skills and dexterity required for data entry and retrieval of patient information.
- Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Adobe, etc.).
- Effective verbal and written communication skills and the ability to present information clearly and professionally to varying levels of individuals throughout the patient care process.
- Must be proficient with Windows-style applications, various software packages specific to role and keyboard
- Assists in the development of marketing strategic initiatives and supporting programs and material.
- Independently implements all aspects of planning, implementation, execution, tracking and budgeting for community hospital and service line/department marketing.
- improvement. Analyzes data, tracks outcomes to determine marketing impact, and methodically manages budgets to seek opportunities for cost reduction and outcome
- Drafts, edits and/or proofreads marketing material and copy.
- Manages the design of advertising and collateral material while maintaining consistency with brand or sub-branding guidelines or collaborates/manages external/internal designers and/or production firms.
- Supports system brand and marketing initiatives across all marketing channels through the implementation of marketing initiatives.
Other related duties as required. The above statements describe the general nature and level of work only. They are not an exhaustive list of all required responsibilities, duties, and skills. Other duties may be added, or this description amended at any time.
Remains knowledgeable on current federal, state and local laws, accreditation standards or regulatory agency requirements that apply to the assigned area of responsibility and ensures compliance with all such laws, regulations and standards.
Complies with the Ochsner Health System Compliance & Privacy Program and Standards of Conduct, including the immediate reporting of any known or suspected unethical or questionable behaviors or conduct; patient/employee safety, patient privacy, and/or other compliance-related concerns.
Ochsner is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
Physical and Environmental Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Medium Work – Exerting 20 to 50 pounds of force occasionally, and/or 10 to 25 pounds of force frequently, and/or greater than negligible up to 10 pounds of force constantly to move objects. (Constantly: activity or condition exists 2/3 or more of the time) to move objects. Physical demand requirements are in excess of those for Sedentary Work. Even though the weight lifted may be only a negligible amount, a job should be rated Light Work: (1) when it requires walking or standing to a significant degree; or (2) when it requires sitting most of the time but entails pushing and/or pulling of arm or leg controls; and/or (3) when the job requires working at a production rate pace entailing the constant pushing and/or pulling of materials even though the weight of those materials is negligible. NOTE: The constant stress and strain of maintaining a production rate pace, especially in an industrial setting, can be and is physically demanding of a worker even though the amount of force exerted is negligible.
Normal routine involves no exposure to blood, body fluid or tissue and as part of their employment, incumbents are not called upon to perform or assist in emergency care or first aid.
There is no occupational risk for exposure to communicable diseases.
Are you ready to make a difference? Apply Today!
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