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The Marketing Center



Uptown Graphics


ADDY Call for Entries


The 2017 American Advertising Awards



January 12 – Entry Drop off,  2pm-5pm,  (Morgan & Co, 4407 Canal Street)

January 13 – Ad Person and Silver Medal Nominations due

January 16 – Entry Drop off,  2pm-6pm,  (Morgan & Co, 4407 Canal Street)

January 18 – Late Entry Drop off (Extra Fee), 2pm-5pm, (Morgan & Co, 4407 Canal Street)

Visit out for more information on entering the competition,
event ticket information, and rules & regulations.

January 13th Luncheon

Maximum Marketing, Minimum Dollars

Do you want to grow your business without spending a fortune? Then you don’t want to miss this session crafted for the savvy and thrifty individual.  This course will teach you how to design and implement a powerful marketing plan while staying on a budget.  Participants will learn the best way to connect with the largest generation of buyers (Gen Y) and ways to network online and offline to get leads and grow their business.

Partial List of Topics:

*How to identify the right market niche
*How to become the “purple cow” in the marketplace and stand out in a crowd
*FREE ways to drive traffic to your website
*How to cultivate relationships with your “raving fans”
*Why understanding Hub and Spoke Marketing is critical to your business

*What social media channels are right for your business objective

About Juanita McDowell
Juanita is the President of InMotion Consulting, a training firm in Atlanta, GA. Each year her firm delivers over 200 marketing and technology workshops to entrepreneurs and businesses in the US and Canada. An avid writer and video blogger, her tech articles have been published in national magazines and her YouTube videos have received over a million views. She is a member of the National Speaker’s Association and a Technology partner for Habitat for Humanity.She resides in Atlanta with her husband and three sons.

ADDY’s February 3rd, 2017


The competition is over. Winners have been notified! Now it’s time to PLAY! Get your tickets now to the “ADDY ARCADE” on Friday, Feb. 3rd at The Cannery, and help us celebrate all of our local ADDY winners.

Get Tickets

Local University


You + 7 leading online marketing experts + 8-hr crash course = Stuff dreams are made of

It’s just been announced that Local University, a group of leading online marketing experts, and Google are coming to New Orleans on Thursday, October 20 for an intensive eight-hour workshop that will walk marketing professionals like you through the steps needed to get your clients’ websites found easier online.

Here are three reasons to attend:

  1. You’ll learn search and social marketing tips and techniques that will lead to sustained, long-term search engine rankings (and new customers) in your local markets and worldwide.
  2. Good SWAG will be handed out.
  3. With the new stuff you’ll learn, your clients will think you are a genius.


Local University: New Orleans will take place on Thursday October 20th, 2016, from 8:00am – 4:15pm at the St. Charles Room on the Main Campus of Loyola University, 6363 St. Charles Ave, New Orleans, LA. Parking, a box lunch, and afternoon snacks are included. Capacity is limited. Register today and get $40 off the regular price.

Topics include:

  • How to Make a Good Website for Searchers and Search Engines
  • Grow Your Business with Email Marketing
  • Website Optimization Basics
  • Going Local with Google
  • Ranking Your Business in Local Search Results
  • Reviews and Your Online Reputation
  • Getting Social Online
  • Understanding Your Website Traffic
  • Local Targeting Options in Google Adwords and Facebook
  • Live Site Clinics localu-nola-flyer

Ad Club Luncheon – September 16th 2016

 Deconstructing Digital


Branding and marketing has changed. The avenues that were part of a successful sales formula-public relations, advertising, cold calling, email blasts and tangible collateral – don’t yield the same results today.  In today’s web-based world, a robust marketing program must embrace all facets of the digital conversation.  This means organizations need a firm understanding of the inter-workings and best practices for all the digital elements and how the pieces fit together.

During this luncheon, Sheri Fitts will:
* Explore the concepts of permission marketing and thought leadership
* Identify ways to connect your social efforts with website/home base
* Learn how to effectively and efficiently promote, attract and engage with clients in the digital space

Register Now

About Sheri Fittsa
President of Shoe Fitts Marketing

Financial industry influencer. Popular social media speaker. Author. A creative force in financial services marketing. And it all started when Sheri Fitts was five, selling her very own homemade rose-petal perfume in baby food jars, door-to-door.

Today, Sheri infuses ShoeFitts’ educational programs, marketing packages and speaking engagements with plenty of that early entrepreneurial flair. She debuted in the financial services industry as an award-winning graphic designer, progressed to participant curriculum design, and advanced to sales and marketing before stepping out on her own as a consultant and speaker.

With more than 25 years of industry experience in her pocket, Sheri collaborates with retirement plan advisors, third-party administrators, and financial service organizations to help them leverage marketing tools, social media strategy tactics, and meaningful connections. She has received awards and recognition from the Plan Sponsor Council of America, Pension and Investments; National Association of Government Defined Contribution Administrators; and the International Association of Business Communicators.

You can learn more about Sheri’s company at