Morgan & Co seeks Search Marketing Strategist

ROLE: Plan, manage and report on the agency’s paid search initiatives. Work alongside account team, including some client facing scenarios, to understand brand and campaign strategy and goals. Propose a search strategy that encompasses all features within the search environment, including goal building, tracking, ad group and bid strategies, click to call, extensions, among other items. Manage, report on observations and propose optimizations and recommendations to enhance search performance.

RESPONSIBILITIES:

• Manage paid search campaigns against defined success metrics
• Execute competitive research utilizing comprehensive tool sets
• Build appropriate campaign foundations, including goals, ad groups, keyword lists, text creative, tracking features, landing page suggestions
• Discuss call tracking options and how best to align with campaign efforts and brand landing pages
• Monitor, report upon and optimize all campaign efforts
• Manage relationships with search engine vendors and other third parties on behalf of agency
• Support client services, manager and director teams as needed
• Manage and meet internal and external client expectations as well as deliverables and deadlines
• Manage the financial side of search efforts, including budgeting, projections, vendor invoices
• Identify additional search channels and tactics that assist in achieving client marketing objectives
• Stay current with all search industry developments and best practices
• Provide point-of-view (POV) summaries for industry topics, best practices or new online marketing opportunities

SKILLS REQUIRED:

• Strong knowledge of MS Office, specifically MS Excel and PowerPoint
• Advanced functionality with Excel features, including Pivot Tables
• Technical knowledge of building goals and tracking within GA and search platforms
• Excellent organizational, communication, negotiation, and analytical skills, with strong attention to detail required
• Independent worker and a self-starter

If interested in the Search Marketing Strategist position, please send resume or questions to info@morganandco.com.