A strategic thinker who combines a passion for understanding people, social platform expertise and an ability to think strategically across consumer journeys. They have an intuitive understanding of behavioral and technology trends while being proficient in the fundamentals of social media including strategy, content, influencer marketing, community management and paid social.
This position acts as an interpreter, translating a brand’s strategy into a inspiring, impactful and effective social narrative told across a spectrum of platforms. They have their eye on the horizon of social media and are constantly looking for proactive ways to elevate client’s social presence and deepen brand love.
This person has experience designing and implementing content strategies firmly rooted in overall brand strategy. This position requires an in-depth knowledge of how people use social platforms and a relentless interest in understanding the shifting landscape of culture, social media and technology.
This position may also oversee other team members, leading their growth and assuring standards of excellence across the team.
Main Duties and Responsibilities:
Develop Social Media and Content Strategies
Perform research and analysis to uncover insights (human truths, brand truths, category truths, platform truths,
etc.) that are essential for developing social strategies
Develop strategies and accompanying creative briefs that define channel strategies, choice of platform, their role
and KPIs relevant to client objectives
Work closely with brand strategy, comms planning and media teams to design full-funnel campaigns that meet
audience expectations while delivering on client’s goals
Lead development of and ensure execution against brand’s social playbook
Create internal and client-facing presentations that weave storytelling, research and data into impactful narratives
Anticipate Brand and Audience Opportunities
Translate research from multiple sources into results-driven recommendations
Identify, document and share best practices, cultural trends and new platform innovation with teams and clients on
an ongoing basis
Independently create recommendations in response to community needs, crises and cultural shifts, using research
and an extensive knowledge of social media + key account industries
Collaborate To Elevate Social Opportunities
Act as a springboard for creative development and an ongoing partner providing guidance from start to finish
regarding platforms, paid/organic approaches, behavior and trends
Continually build and nurture client relationships through education about the content space, emerging platform
recommendations, elevating feedback, expanding audiences, etc
Use social analytics and listening tools to create insights-driven reports detailing findings such as conversation
drivers and consumer sentiment
Partner with media and analytics team to track KPI effectiveness and inform ongoing creative optimization
Continuously curate inspirational and educational social media-related content to share across teams
SENIOR SOCIAL MEDIA STRATEGIST
Professional Requirements
4+ experience of digital marketing experience with brands, organizations or established communities
2+ years of coordinating and managing social media across multiple channels
Experience in the development of successful paid and organic social media strategies
Demonstrated success in integrating social media with broader brand ecosystem
Working knowledge of social media measurement tools like SproutSocial, Nielsen, BuzzMetrics, or similar tools for
measuring and tracking metrics
Social media certification in programs such as Facebook Blueprint, HootSuite, SproutSocial etc. a plus
Active and prolific presence, engagement and creative use of social media platforms are tablestakes. Provide links to profiles as examples
Skill Requirements
Fluency with social platforms from strategic and feature based perspectives
Able to collaborate with multiple teammates, departments and agency partners
Excellent verbal and communication skills with ability to present ideas and information clearly and confidently
Able to jump from the creative side of marketing to strategic side, able to demonstrate why ideas are analytically
sound
Extreme attention to detail and outstanding organization skills
Diligent work ethic with a desire to expand skill set while consistently learning
Able to think quickly (but not rashly) and prioritize
Proactive, creative, and independent
To Apply: https://peteramayer.com/apply?gnk=job&gni=8a78839e7b9d2606017bc6ce1a6c665c
PETERMAYER is an Equal Opportunity Employer.
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