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Taste Buds Management Seeks Director of Marketing

posted on March 4, 2020

The ideal candidate will be responsible for leading an effective marketing strategy to propel company growth. You will work cross-functionally to understand marketing needs, act as a company brand ambassador to external sources, and drive revenue growth through successful marketing campaigns. 

The technical aspects of the job:

  • Maintain strong brand and develop promotional vision, activity, and calendar while working closely with operations
  • Create and maintain an annual marketing strategy for 3 concepts
  • Develop annual budget and closely monitor expense management
  • Supervise, manage, and approve all creative and media agency relationships and buys
  • Support and coach for Local Store Marketing (LSM)
  • Implement and grow digital presence while maintaining a current working knowledge of industry trends
  • Maintain a strong adherence to brand and continued messaging of brand
  • Manage, design, and optimize 4 concept websites leveraging order engines, SEO, and customer interaction
  • Continue to research market strategy for new avenues
  • Conduct promotion analysis to leverage future activity
  • Coach and schedule public relation opportunities between agency and ownership/leadership
  • Optimize charitable opportunities for company and ownership participation as part of brand promise

Success Factors for this team and TBM

  • Team player who is humble, hungry and people smart
  • Strong fit to our core values of understanding, mentorship, and courage
  • Great connector and translator of ideas, creative spirit, innovative, supportive, and is interested in collaboration over compromise
  • Focused on “the end in mind” and “the why”
  • Can operate as both a strategist and a tactician to handle the details and lots of moving parts
  • Fully aligned with restaurant trends, what is current, hot and new, and finds ways to implement them within our strategic anchors and brands
  • Is willing, capable, and proud to operate and maximize output with limited resources
  • Stays field focused and wants mentor and collaborate with our operators
  • Results oriented and can set and stay focused on achieving goals
  • Data driven and has a strong comfort with use of technology to track, operate, and  communicate
  • Professional discipline to keep teams on promotional activity timelines – deadline driven and good time manager
  • Must be an expert Project Manager
  • Versed and current in Social Media
  • Versed and current in Digital advertising strategies and methods

Qualifications

  • Bachelor’s degree or equivalent 7-10 years of relevant experience
  • Previous position on executive team or C-Suite
  • Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)

Environment

  • 75% office; 25% in the field / restaurants
  • May include some nights and weekends to work around restaurant schedules for advertising shoots and creative production.

Send Resumes

Paul Hutson, CEO Taste Buds Management

paulh@tastebudsmgmt.com

Filed Under: Job Board, Uncategorized

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